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The secret sauce for winning sales letters is simple--it's anticipation. The great sales letter . Introductory Sales and Sales Promotion Letter. Great introductory sales letters have several things .
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Anything less than this, and the sales letter is a waste of time and money. More… Contributed by JD at 3:56 pm under Sales & promotion . Comments (0)
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You have about 2.5 seconds to make your reader want to read your promotion. Capture their attention by addressing an problem, issue or trend they may be facing. An effective sales letter often .
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